CRM, as the name suggests is about developing and managing the relationships between you and your customers and your potential customers. Developing a CRM strategy within your business is about building a strong foundation upon which you can grow. Understand your customers, dealing head on with their needs and wants; will help you lay down the foundations of a winning environment.
In summary, CRM about understanding your customer preferences and habits so that you can:
Features
- Increase customer retention by building better relationships
- Provide a service that your customers are looking for
- Develop new and better services and products that your customer want to purchase
- Make your staff aware of all the customer interactions; making the customer feel important
Your CRM should help you manage new and on-going opportunities. Storing detailed information about each and every opportunity you are currently working on allows you to accurately predict customers buying needs. As opportunity moves through the sales cycle, your CRM will enable you to plan ahead. One area of concern is losing sales opportunities and tracking how you lost them.